Writer for Rent
[SLOGAN]
Agfa Healthcare
Creative Services Supplied by Writer for Rent: Copywriting
My client, a very successful full-service advertising agency who works closely with Agfa Healthcare, required the copywriting services
of Writer for Rent to complete a series of specialized full page ads that highlighted the strengths of the many Agfa Healthcare offerings. The difficulty was to create a concise con
cept that was dictated by a pre-determined ad design. The words had to fit the design, but with no graphics it was also the words that had to carry the entire ad. Writer for Rent undertook the task of extensive research into the company's products including the features and benefits as well as the industry's perception of the brand. Integral to the research was understanding the current issues facing the many different medical users of the product. In the end, the statement "One destination. Many paths." became the essential idea that the rest of the ad hung on. Agfa Healthcare senior executives began using this phrase one month later in media interviews.
Writer for Rent, Freelance Copywriter, specializes in web site copywriting, searches engine optimization (SEO), copywriting and search engine marketing strategies. Writer for Rent writes extensively for advertising agencies, marketing managers and account executives.