Writer for Rent

[SLOGAN]

Alberto European

Campaign: Viva La Hair 2007

Alberto European's Viva La Hair "experiential" contest allowed participants to have their photos taken on a Vespa in front of a glamorous backdrop (set up at high traffic mall locations throughout Canada). Through web and photo technology, the photos were uploaded to the Viva La Hair website (vivalahair.ca) where people could vote for the best hairstyle. With weekly winners, participation level was high and the Grand Prize Winner won a trip to Cannes.

The Copywriting:

Writer for Rent, working for the creative agency leading the project, created the website content to match the look and feel of the contest. Glamour, fun and youthful.

Return to Portfolio

Website by W4R

#In times like these, it helps to recall that there have always been times like these.

Paul Harvey

#It is bad luck to be superstitious.

Andrew Mathis

#Very little is known of the Canadian country since it is rarely visited by anyone but the Queen and illiterate sport fishermen.

P. J. O'Rourke

#Your manuscript is both good and original, but the part that is good is not original and the part that is original is not good.

Samuel Johnson

#Eighty percent of success is showing up.

Woody Allen

#Life engenders life. Energy creates energy. It is by spending oneself that one becomes rich.

Sarah Bernhardt (1844 - 1923)

#Wheresoever you go, go with all your heart.

Confucius (551 BC - 479 BC)