Writer for Rent
[SLOGAN]
Aquafina Plus
Campaign: The Drop of Wellness Tour 2007
Creative Services: Copywriting for product information handouts, wellness quiz, plus collateral pieces.
Objective: Create the category for vitaminized water in Canada and then teach consumers about the functional benefits of vitamin-enriched water,
Results: The" Aquafina Plus Drop of Wellness" proved to be a powerful elixir taking the top prize for mall event programs at the international Ex Awards in Chicago in 2007. Writer for Rent was excited to be hired to write the copy for the agency that won this prestigious award. Their work is always amazing and I am thrilled every time they call me for another project. They are definitely one of my top three favorite agencies to work with because they are exciting, professional and always have outstanding creative.
With more than 700 entries from around the world vying for the best experiential marketing program, the Aquafina Plus event thrilled judges with its interactive, wellness-based program that had consumers in malls relaxing and enjoying Aquafina Plus vitaminized water in spa-like wellness centres. Amidst trickling water walls, relaxing seating and a sampling bar staffed Aquafina Plus Wellness "personal trainers", consumers could test samples, learn about the product and take wellness quizzes to learn tips and techniques on incorporating stretching and flexibility into the consumers day.
The Aquafina Plus Drop of Wellness 2007 Tour was such a resounding success with consumers that our client, Pepsi Canada, is extending the tour in 2008.