Writer for Rent

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Direct Mail  / Direct Response

Direct mail is very much alive and well in the marketing world. The trick is to know how to write direct response copy and what works and what doesn't. As a veteran copywriter, Writer for Rent has written direct response campaigns that increase sales and brings in important leads. There is an art and science to direct response copywriting and Writer for Rent knows how to write direct mail

Direct email

Converting customers is not easy. Getting their attention with a direct email solicitation is very difficult. Even if the customer has opted-in, if the copy isn't compelling, they will "junk it" and ask to be removed. Direct email demands that you communicate the most important message in a way that entices the reader. Behind every great direct email project are the following tasks:

  • Obtaining opt-in mailing lists
  • Knowing the likely response behaviours of the target audience
  • Developing the right subject line, based on research
  • Knowing the eye-scan probability results of web page
  • Creating a call-to-action
  • Ensuring the landing page is user friendly and intuitive.

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