Writer for Rent
[SLOGAN]
K Line Group of Companies
Services provided by Writer for Rent: Research, Copywriting, Creative Direction, Project Management
The K Line Group is one of Canada's largest high voltage construction companies. When they asked Writer for Rent for help with their marketing their objective was clear: to consolidate the multiple divisions and present a modern image that revealed their professionalism at every level. At the heart of this was developing a marketing package that highlighted each division, along with it's strengths in the industry.They wanted Writer for Rent to handle the job from concept to completion.
Writer for Rent interviewed the heads of each division - from engineering to laboratory testing and distilled the essential differentiators into B2B content. Working as both copywriter and project manager, W4R handled all aspects of the project along with a team of graphic designers and print specialists.