Writer for Rent
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Ristorante Pizza - Dr. Oetkers
Creative Services supplied by Writer for Rent: Copywriting, speech writing
The consumer packaged goods world has long caught on to the power of the website. Food manufacturers especially realize the value that an information-packed website can have on the consumer. As long as the information meets their needs (recipes are a favourite) or allow them to enter contests, the consumer will continue to "login" and extend the relationship past the shopping cart.
Dr. Oetker of Ristorante Pizza fame, utilizes the web heavily in their promotions. Writer for Rent, under the auspices of the Agency who handles their online promos, writes some pretty tasty copy for their contest website. As a long time fan of the pizza (the Funghi pizza is particularly good), I also had the pleasure of writing a speech for a Dr. Oetker executive. I had to tie in romance and pizza, which was easy for Writer for Rent.
