Writer for Rent
[SLOGAN]
Toys R Us
Services Supplied by Writer for Rent: Copywriting & Creative Concepts
This project for a specialty employee communications firm was part of a multi-year campaign to educate employees about company loss prevention and safety policies. The goal was to take mundane but critically important company information and create vibrant employee communications that naturally tied into the workplace environment. In creating the the P.L.A.Y. campaign (Prevent Loss All Year), the creative matched the tone of the organization. Freelance copywriter Writer for Rent created numerous Toys R Us campaigns, beginning with an interactive series of training cards that depicted multiple scenarios and characters that employees could learn from.
