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White Papers

A white paper is a downloadable document that solves a tactical problem or offers intriguing data. They have become the darling of marketing departments because they are geared towards a specific audience who is eager for the information contained within. The people who download and read your white papers are likely to share it with colleagues - if the information is good.

Writer for Rent suggests the possible white paper formats:

Survey Data White Paper

For organizations that have large databases of contacts, a Survey Data white paper is idea. This is where we identify your industry's pain points and design a quantifiable survey with no more than four questions. Then Writer for Rent writes a white paper with the survey's outcome.

Research Data White Paper

Often, businesses that sell to other businesses have unique insight into a problem that affects the entire industry. A research data white paper by Writer for Rent will examine a single problem or fact and compile the data into a white paper - ideally your product or service will be part of the solution.

How-to White Paper

A "how to" is always popular and doesn't lose its impact over time. It should be limited in scope and never be a sales pitch. Writer for Rent will craft a how-to white paper that meets the needs of your audience and positions you as a trusted supplier of knowledge.

Tutorial White Paper

If you are in a rapidly changing field, chances are your customers are confused about something. Writer for Rent will help identify these areas of confusion and write a white paper that acts as a tutorial. Again, your business builds credibility and trust because you are providing free information.

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