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Fri, Jan 6th, 2012
The Frustration of Registration
Posted By: Angela Pause

These days it is almost impossible to get through the week without having to wade through an online registration form for an event you would like to attend. If the online registration is well designed then it goes smoothly and you are done (and happy) in no time.  But if the registration form is confusing, redundant, too vague, assumes too much prior knowledge or uses terms not familiar with the user, it becomes a frustating nightmare, invariably ending in abandoning the attempt (lost dollars!) or an email to the admin person (if they have provided an email address). That's usually a hassle for everyone. 

What makes a good registration form? Lots of explanation of the steps involved would have to be personal favorite. I am constantly stymied by registration forms (for sporting events in particular ) that are vague and make me hit the back button constantly to correct information.  What if you have a promo or discount code? When and where does that go? What if you are registering more than one person? If there is any possiblity of confusion - and you learn this by testing your form with people not familiar with your organization - you add in explanatory detail such as : "if you are registering more than one individual, you can do that on the next page".  Or "if you have a discount or promo code, you will be able to enter it in the check out process." 

For online shopping, make sure you have the Continue Shopping button prominient. Nothing more frustrating than have to back button your way to shopping. Yes, the keep it simple stupid rule along with good explanations. That will make everyone happy. 

Fri, Jan 6th, 2012 4:54pm
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