Writer for Rent
Ziploc - The Big Bags
Campaign: The Launch of the Ziploc Big Bag
Everyone has a use for Ziploc bags, but how do you promote the biggest Ziploc Bag ever? You run a campaign where Ziploc reps distribute new giant sized Ziploc bags to customers in Wal Mart and Canadian Tire, while showing the many uses for Ziploc Big Bags. But someone has to write all that copy - someone has to translate the practical use of Ziplocs into content suitable for displays, brochures and websites. Writer for Rent is that copywriter.